Our Company

First Choice Automotive Equipment is a family owned business, which began over 20 years ago in 1996. As a value-added distributor, our main goal is to provide:

  • Design/Consulting
  • Sales
  • Project Management
  • Installation
  • and Service

all under one roof. We feel that the only way to guarantee the highest levels of customer satisfaction is to control every aspect during the sale process. Our customers deserve high quality products matched with high quality work, at the most competitive prices in the industry. That is why we have formed direct relationships with all of our manufacturers and conduct routine training sessions for our technicians in order to accomplish this.

The First Choice Sales Team specializes in equipment consulting and facility design. With decades of experience you can rely on First Choice to offer innovative idea’s and expert recommendations. Our sales consultants not only understand every technical aspect of our product, but more importantly how those products and systems work in various applications. No matter what size project or budget, First Choice can provide the right solution for your automotive service facility.

The First Choice Parts & Service Team prides itself in responding to your company’s needs quickly. Whether it be installation services or repair, Service Department is equipped with industry leading tools and resources to ensure your project is completed on-time and on budget. We understand that every second that your piece of equipment is down, you are losing hundreds, maybe thousands of dollars. That is why we work to complete our jobs the right way, the first time. Our experienced installation crews work to the highest of quality standards to ensure that you get the most out of your investment for years to come. Our in-house support team provides you with the best customer service experience in the industry. If you need over-the-phone support or on-site training, we can deliver and are usually able to repair your equipment before most of our competitors call you back! We not only work with the equipment we sell, but we offer a complete line of additional services to streamline and resolve your issues. These services include In-Ground Lift abandonments, concrete/masonry replacement, electrical connections, and even environmental services if ground contamination is found. Rely on First Choice to be your “one-stop shop” provider.

Our Service Department

The First Choice Service Department provides the many needed services that our automotive products require including:

  • Auto Body Shops
  • Car Dealers (New & Used)
  • Fleets
  • Government Facilities & Municipalities
  • Independent Garages
  • Residential/Enthusiasts
  • Tire Shops
  • Quick Lube Facilities
  • Transit & Bus Facilities
  • Commercial Truck Dealers (New & Used)
  • Heavy Duty Truck Repair Centers
  • Utilities
  • And More!

Our Service Area

We service the following areas:

  • All of New Jersey
  • New York City Counties: Staten Island, Manhattan, Brooklyn, Long Island, The Bronx
  • New York State Counties Dutchess, Rockland, and Westchester Counties
  • Eastern Pennsylvania
  • Southern Connecticut

Training & Safety:

Our Technicians hold the following:

  • 10 Hour Osha Card
  • 30 Hour OSHA Card
  • CPR/AED Certification
  • Medical Card
  • CDL Class A Licenses
  • I-Mac Certified
  • NJ State Powered Industrial Forklift Operation
  • Driver Safety Training
  • Scissor Man Lift Training
  • ALI Lift Inspector Certification


Authorized Training by our Manufacturers:

  • Nussbaum Lifts
  • OMER Lifts
  • PKS Lifts
  • Challenger Lifts
  • Rotary Lift
  • Champion Pneumatic
  • Saylor Beall/Sullivan Palatek
  • Harvey Industries
  • Graco & Graco Matrix
  • Robinair
  • Energy Logic
  • MacroAir
  • Rousseau
  • Containment Solutions
  • and more…

Operating out of our 12,000 square foot facility located in central New Jersey, we are certain that we will meet all of your sales and service auto motive needs!