Our Services

We are proud to be a Factory Authorized Distributor & Installer and we also work with major distributors of a wide assortment of automotive equipment including compressors, waste oil heaters, HVLS fans, lubrication equipment and more.

  • Sales

    Our goal is to satisfy all your auto equipment needs and do so within your budget. Our goal is to satisfy all your auto equipment needs.

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  • Certified Lift Inspections & Installation

    First Choice technicians are trained and authorized by the manufacturers we represent and ALI Certified.

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  • Authorized Repair

    We stock and sell certified replacement parts and offer emergency services throughout NJ, NY and Pennsylvania.

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  • Facility Planning & Design

    We offer one-stop shopping and can fulfill all of the automotive equipment needs for your facility.

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About First Choice

First Choice Automotive Equipment is a family owned business with over 20 years of experience in the sales and service of automotive equipment. As a value-added distributor, we carry a wide variety of automotive equipment for your service facility. We sell many quality manufactured lines of automotive equipment and provide unmatched service and support.

The First Choice Service Team prides itself in responding to your company’s needs quickly. We understand that down time costs you money. First Choice technicians are trained and authorized by the manufacturers we represent. Our experienced installation crews work to the highest of quality standards to ensure that you get the most out of your investment for years to come. Our in-house support team provides you with the best customer service experience in the industry. If you need over-the-phone support or on-site training, we can deliver and are usually able to repair your equipment before most of our competitors call you back!


  • “Great company. Very informative and honest.” – 5 Stars

    ~ Kenneth Tilton

  • I am the shop operations manager here at Mercedes-Benz Manhattan and had First Choice Automotive Equipment at our dealership to repair some lifts and have new lifts installed and relocated. Their staff was 100% professional, and kept me involved in every step of the way. The new lifts look amazing and I feel secure with the way they were installed. Their installation techs informed me of several cracks on the floor which the lifts had to be moved to better position to safely be installed. Their techs are very knowledgeable and friendly, which make me want to do business with them again, and again. Even though they are in New Jersey, they come into Manhattan on the busiest days to make sure all our lifts are up and running to keep our business moving. Highly recommend this business to anyone needed automotive lift repairs and installations.

    ~ Jorge Rosas

  • Awesome install crew, communication staff and product. Very high morals and tech support. Highly recommend dealer with prompt service. Thanks again!

    ~ Steve T.

  • When it comes to automotive equipment & service, First Choice Automotive Equipment will be the only call you will have to make. Their quick service and experienced technicians can help you with all your needs. There is no job that is too big or too small so give them a try!

    ~ Tony M. – Accurate Auto Body

  • I’ve been a fixed ops manager in Honda stores for over 30 years and there is no better equipment company than First Choice Automotive. Always reliable, honest and on point. Don’t waste time with second rate operators. Do it once and do it right!

    ~ Neil W.

  • Amazing company! From the initial phone call for the estimate I could tell I was in good hands with the professionalism I received. Their team completed my project in the time frame quoted and within budget. Joseph Contey was great and kept me informed throughout the entire project! Will hire these guys again and recommend them!!

    ~ Greenview Landsculpting