• 06Jul


    Introducing new General Manager, Allen Prince.

    First Choice Auto Equipment is very pleased to announce our new General Manager, Allen Prince.
    Prince has joined us in this newly created position following a career spanning more than 35 years in the automotive business.
    He brings with him an impressive and well-rounded background in the automotive industry. After attending Engine City Technical College and Lincoln Tech in the early ’80s his career in the industry began in 1982 as a technician at Hoffman Chevrolet/BMW. He was then promoted to Service Writer in 1985. In 1988 Prince started as a Service Writer at Warnock Automotive and was then appointed as Service Manager. In 1997 Prince became the Service and Parts Director at Fullerton Automotive, his most recent position.
    Prince is truly an exceptional find in this industry, has a professional working attitude and is an excellent communicator.
    Nick, Joe and Mark are excited to have Prince on their team. They feel he is a great asset for the company and look forward to working with him by their side.
    In his new position, Prince’s aim is to increase our market share as well as increase and improve customer satisfaction and experience.
    He brings to the business successful management and leadership strategies and enjoys coaching and developing teams to make them successful. His background in the automotive industry has helped him recognize the wants and needs of dealer principles and service managers.
    Our continued focus at First Choice Automotive Equipment is to provide the highest quality work with quick response times while staying on budget and competitive.
    Prince can be contacted by phone at (908) 616-6862 or by email at allenp@fclift.com.
    Thanks for joining us in welcoming Prince to the team.allen


    First Choice Auto Equipment

    (908) 526-1500